There’s an exceptionally unique streetwear store that is definitely trying change the game. At first glance, DopeHut.com seems like a well-designed but traditional e-commerce website. After slightly browsing, it becomes obvious that store is far from traditional. From the homepage to the philanthropic business design, this business is bringing a great deal of innovation for the industry. Will this small idealistic company really do the way forward for independent fashion?
DopeHut’s structure is focused on helping independent brands run and grow easily. The website comes with a combination e-commerce and warehousing service especially devised for independent clothing brands. Brands send their items to DopeHut’s warehouse, and DopeHut ships out all orders. This allows customers to purchase from several independent brands while still purchasing in one store. The system works like Amazon.com’s Fulfillment program only for indie brands.
dopeDopeHut’s service could be precisely what artists and independent brands are already anticipating. This service would be ideal for designers and artists that are looking to cultivate a product while not having to concern yourself with owning a warehouse. However, DopeHut’s service is not open to anyone; only certain brands are accepted. “It’s by pointing out customer experience. At the tip for the day, we know customers don’t plan to be bombarded with products that we can never want. We won’t sacrifice the customer experience to have a couple extra dollars” says Felix Cheung, founding father of DopeHut.
The company has begin to bring innovation towards shopping online experience. When first landing in the exact location, they make sure you'll observe their “Product Feed.” The feed acts just like the Facebook news feed or Twitter timeline, but rather than your friend’s pearls of wisdom, the product or service Feed shows a consistent stream of dope clothing. The browsing experience is simple but smooth. I can observe this feature becoming more and more addictive as they increase products and features.
DopeHut doesn’t seem satisfied in just building a splash in independent fashion. The company promises to donate 50% of all annual profits to charity. DopeHut states its goal should be to make a company that “does good” as opposed to “do no evil.” This proposition sounds too good actually was, even so the owner seems intent on so that it is work.
street fashion“We’re not about to run this company by using the status quo. I believe this country was built upon chasing and creating the best. I am focused on making DopeHut an example of a company that is targeted on giving to society, yet still be capable to grow as being a business” says Cheung.
Although idealistic, the proprietor understands the difficulty of his task. “The difficult part is not achieving an excellent but to restore sustainable and everlasting; the right must withstand pressure from shareholders, media, and trends” says Cheung. When asked whether ebay model can be a respond to Occupy Wall Street, Cheung replies
“This company was shaped from the same frustration on the system for the reason that Occupy movement. The DopeHut philosophy is yet another respond to corporate greed. But ecommerce philosophy was made way before any Occupy Wall Street tweets. DopeHut wishes to cause change by developing a successful example for other programs to follow, not by causing change through politics.”
This independent business is setting a lot of lofty goals. I wish to stay skeptical with many idealistic companies claiming to undertake good. However, I am hoping the corporation can stay with its promises and make a platform for independent brands to achieve success. I also hope DopeHut proves it's possible to ensure that you merge philanthropy and business. That knows, maybe the perfect may be possible.